Hello.

We’re consumers. We are the byproducts of a lifestyle obsession. Instagram influencers, television with 500 channels, some guy’s name on your underwear. Living in a world where the things you own end up owning you. Everyone has the same 24h each day. You, Me, Elon Musk, Ray Dalio or any other person in the world. During these 24h many people spend time with things that don’t add value to their or other people's life. Most people just follow the routine that the past has established in their life. Cutting the lawn, tiding up stuff, searching for Netflix movies, worrying about water in the basement, waiting in a traffic jam or choosing how to dress. We purchase things we don’t need to impress people we don’t like. But in the end most things either just consume time without building long-lasting contentment or cause problems day-to-day that result in frustration and busyness. A sense of ownership is a powerful thing. As the saying goes, nobody in the history of the world has ever washed their rental car. This is called “the endowment effect,” our tendency to undervalue things that aren’t ours and to overvalue things because we already own them. Add the influence of sunk costs on decisions and it gets really hard to trash something that we once bought, even though it neither gives us contentment nor happiness anymore, resulting in a life full of clutter. Minimalism is a lifestyle that helps people question what things add value to their lives. By clearing the clutter from life’s path, we can all make room for the aspects that truly matter to us. This is your life, and it’s ending one minute at a time. Continue reading: